A national campaign aiming to change attitudes and behaviour towards people with a disability, sensory impairment or mental ill-health was launched in five cities in New Zealand over five weeks, The campaign started on Monday 6 October and it was launched in Auckland on Tuesday 28 October.
The I’m an Artist Campaign focused on huge posters that were pasted up on streets in Auckland, Hamilton, Wellington, Christchurch and Dunedin. Each of the five poster designs featured a photo of a local artist with their work, accompanied by the text “I’m an artist”.
The campaign launched in Auckland on Tuesday 28 October with the opening of “inclusions” at Studio One in Ponsonby. Penny Hulse, Deputy Mayor of Auckland Council launched the campaign. Auckland artist, Allyson Hamblett says it’s a real privilege to be part of Art’s Access Aotearoa I’m An Artist campaign because it’s about trying to build a more inclusive society. “ The campaign also promotes disability pride.
Art and creativity isn't really valued in society in the same way as sporting endeavors are – it’s is often seen as something one does as a hobby. Disabled people are very creative, but often go unnoticed because society’s perceptions get in the way – people see the disability first and can’t move beyond that. Society struggles to see the contribution we can make through visual arts. By seeing large posters of artists with a disability, that just might change.
“I wish we could wake up tomorrow and inclusion is done, but social change takes time. The I’m An Artist campaign is a big stepping stone towards inclusion”